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IAMS is an established pet food brand created in 1946 by animal nutritionist Paul F. Iams in the United States, specializing in nutrient-rich formulas for dogs and cats.
In 2014, Mars, Incorporated acquired the North American, Latin American, and other global operations of IAMS from Procter & Gamble. However, the European business operations of IAMS (along with Eukanuba) were acquired by Spectrum Brands. Spectrum Brands manufactures IAMS products sold in Europe primarily at its pet food manufacturing plant in Coevorden, Netherlands.
Today, IAMS products purchased in Denmark and the wider European market are owned and distributed by Spectrum Brands Holdings, Inc., an American consumer products conglomerate headquartered in Middleton, Wisconsin, USA.
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