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Atlas For Men is a direct-to-consumer and distance-selling apparel brand specializing in comfortable, outdoor-inspired, and casual clothing for men at accessible price points. Founded in 1999 in France as a subsidiary of the De Agostini publishing group, the brand rapidly grew throughout Europe via catalogue mail order and later transitioned into a prominent e-commerce destination, including its localized Czech website.
In 2016, the French private equity firm Activa Capital, along with other co-investors, acquired the company from De Agostini. Later, in 2019, European private equity firm Latour Capital gained majority ownership of Atlas For Men to fuel its international expansion across Europe and North America.
The garments, including multi-packs of long-sleeve henley T-shirts, are designed in France and produced across a global network of textile manufacturing partners, predominantly in countries across Asia (such as Bangladesh, China, and India) and the Mediterranean basin.
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