Marcel's Green Soap cleaning and personal care products

Marcel's Green Soap is a popular eco-friendly household cleaning and personal care brand founded in 2016 by Marcel Belt in Haarlem, the Netherlands. Inspired by the desire to create plant-based, planet-friendly cleaning products packaged in 100% recycled plastic bottles, Belt launched the brand with hand soaps, all-purpose cleaners, and detergents crafted with natural ingredients and pleasant, distinctive perfumes.

The brand's products are primarily manufactured in the Netherlands and neighboring Western European countries, strictly adhering to sustainable, cruelty-free, and vegan formulation standards.

In 2021, the Dutch plant-based consumer goods holding company The Green Home Co. (formerly known under related investment entities and holding structures founded alongside Marcel Belt) backed the expansion of the brand. Today, Marcel's Green Soap remains an independent, privately held Dutch company based in Haarlem, continuing its mission to make sustainable cleaning accessible across Europe.