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Gevalia is one of the most iconic Scandinavian coffee brands, originating in Gävle, Sweden, where it was established in 1853 by Victor Theodor Engwall. 'Gevalia' is the Latin name for the town of Gävle. Originally an importer and trading company, Engwall's business grew into Sweden's largest roastery.
Over the past century, Gevalia expanded across the Nordic region, including Denmark, where it became a household staple. Today, the brand is owned by JDE Peet's (Jacobs Douwe Egberts Peet's), a multinational beverage company headquartered in Amsterdam, Netherlands, and majority-owned by the German investment conglomerate JAB Holding Company.
While traditional Gevalia roasted coffee continues to be primarily roasted at the historic roastery in Gävle, Sweden, specific instant coffee blends such as Gevalia Gold refill packs are processed and packaged within JDE Peet's production network across Europe.
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