Pic's Peanut Butter Smooth

Pic's Peanut Butter is a renowned artisanal peanut butter brand founded in 2007 by Pic Picot in Nelson, New Zealand. Frustrated by commercial peanut butters containing added sugars and emulsifiers, Picot began roasting high-oleic Australian peanuts and grinding them himself, first selling jars at local farmers' markets before expanding into a major international exporter.

All Pic's Peanut Butter is manufactured at 'Pic's Peanut Butter World' in Nelson, New Zealand, using specially sourced Australian Kingaroy and hi-oleic peanuts and sea salt without any artificial additives or palm oil.

The brand remains privately and independently owned by Pic Picot and his family-held enterprise, Pic's Peanut Butter (Picot Productions Ltd), retaining full operational control and continuing its commitment to sustainable production and B-Corp certified business practices.