Proraso Beard Wash Wood and Spice

Proraso is a celebrated Italian grooming brand founded in Florence, Italy, by Piero Martelli in 1908. Initially known for its revolutionary eucalyptus and menthol pre-shave cream introduced in 1948, Proraso became an iconic staple in traditional Italian barbershops and global wet-shaving communities.

All Proraso products, including this Wood and Spice Beard Wash, are formulated and manufactured in Italy at the company's production facilities near Florence. The brand remains deeply committed to time-honored formulas blended with modern cosmetic standards.

Proraso is owned and operated by Ludovico Martelli S.p.A., an Italian cosmetics and personal care manufacturing company headquartered in Fiesole (Florence), Italy. In recent years, the private equity firm Nuo Capital has held a minority stake to support international expansion, while the Martelli family continues to maintain operational leadership and heritage ownership.