Knowledge Cotton Apparel clothing

KnowledgeCotton Apparel (frequently written as Knowledge Cotton) is a Danish sustainable fashion brand founded in 2008 by Mads Mørup. The brand builds on a family textile heritage that dates back to 1969 when Jørgen Mørup began working with sustainable textiles and organic cotton in Herning, Denmark.

The label designs a wide range of men's and women's casual clothing, outerwear, and accessories focusing on certified organic cotton, recycled PET materials, and environmentally responsible manufacturing standards such as GOTS and OEKO-TEX. Production takes place across audited facilities internationally, primarily in countries such as Turkey, India, and China, where certified organic cotton supply chains and textile factories operate.

The brand remains privately held by the founding Mørup family through their corporate entity, Knowledge Cotton Apparel A/S, based in Herning, Denmark. It is widely available across Europe, including in sustainable fashion retailers and department stores throughout Norway.