Circular&Co. Reusable Cup

Circular&Co. (originally founded as ashortwalk in 2003 by former Dyson designer Dan Dicker) is a pioneering sustainable design company based in Cornwall, United Kingdom. The brand gained international acclaim for designing the world's first reusable travel mug made directly from single-use recycled paper cups, spearheading circular design principles where waste materials are transformed into durable, fully recyclable consumer products.

Today, Circular&Co. operates independently under Circular&Co. Ltd (formerly ashortwalk Ltd), remaining headquartered in Perranporth, Cornwall. The brand designs, develops, and primarily manufactures its flagship circular cups and water bottles within the United Kingdom and Europe, utilizing local recycling infrastructure to close the loop on plastic and paper cup waste.