Hisense Consumer Electronics and Home Appliances

Hisense (frequently typed or searched phonetically as 'Hesens') is a major global manufacturer of consumer electronics and home appliances, best known in Italy and Europe for its smart televisions, refrigerators, air conditioners, and washing machines.

Founded in 1969 in Qingdao, Shandong province, China, the company originally began as the Qingdao No. 2 Radio Factory. Over several decades, it evolved into Hisense Group, rapidly expanding into international markets with competitive televisions, kitchen appliances, and climate systems.

Today, the brand is wholly owned by Hisense Group Co., Ltd., a state-backed multinational conglomerate headquartered in Qingdao, China. Hisense produces goods across multiple facilities globally, including major plants in China, Mexico, South Africa, and European manufacturing centers in Slovenia and Serbia (utilizing the production infrastructure of its acquired European brand, Gorenje). In Italy, products are distributed through Hisense Italia S.r.l.