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Crest is one of the most recognized oral hygiene brands globally, originally introduced in the United States in 1955. It gained fame as the first toothpaste to be recognized by the American Dental Association for its decay-preventive properties, thanks to its unique fluoride formulation developed at Indiana University.
Today, the brand is owned by the American multinational consumer goods corporation Procter & Gamble (P&G). This specific product combines Crest's cavity protection with Scope, a mouthwash brand also owned by P&G. For the Canadian market, these products are typically manufactured in P&G's extensive North American production network, largely centered in the United States, and distributed via Procter & Gamble Inc., the company's Canadian subsidiary.
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