Compliments Quick Oats

Compliments is a prominent private label brand exclusively found in Canadian grocery stores. It was established as the primary house brand for Sobeys Inc. to provide a cost-effective alternative to national name brands across various categories, including dairy, pantry staples, and fresh produce.

The product is manufactured within Canada, utilizing locally sourced oats to support domestic agricultural networks. As a private label, its production is managed through contract manufacturing agreements overseen by the parent company. Today, the brand is owned by Empire Company Limited, a major Canadian conglomerate that operates a vast network of retail banners across the country including IGA, Safeway, and Foodland.