Hacendado Crema de Avellanas

Hacendado Crema de Avellanas is a popular hazelnut cocoa spread sold exclusively by the Spanish supermarket giant Mercadona. The product is part of Mercadona's private label strategy, where they collaborate with specialized manufacturers to provide high-quality alternatives to international brands.

The manufacturing of this specific spread is handled by Laboratorios Almond (specifically under the brand Nutriops), located in Murcia, Spain. This partnership ensures that the product meets local taste preferences and quality standards while maintaining a competitive price point.

Mercadona, founded and owned by the Roig family, remains the ultimate owner of the Hacendado brand. Headquartered in Tavernes Blanques, Spain, it is the leading grocery retailer in the country, known for its strong vertical integration and focus on 'totaler' suppliers who produce specifically for their house brands.