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Flora margarine spread

ownerKKR & Co. Inc. (USA)
originVereinigtes Königreich
manufacturedmultipleCountries

Flora is a renowned brand of margarine and plant-based spreads that has been a household name for decades. Originally developed by Unilever, the brand was created to provide a healthier alternative to butter, focusing on heart health through the use of plant oils. For most of its history, Flora was a flagship product in Unilever's food portfolio, marketed heavily for its polyunsaturated fat content.

In 2018, a significant shift in ownership occurred when Unilever sold its global spreads business to KKR, a private equity firm. This led to the formation of Upfield, which now manages Flora along with other iconic brands like Becel and Blue Band. Under Upfield's leadership, the brand has leaned further into plant-based and vegan positioning, removing dairy ingredients from many of its core recipes to cater to modern dietary preferences.

Today, Flora is produced in various manufacturing facilities around the world, including the United Kingdom and several European countries, to serve its global market. The brand continues to evolve, emphasizing sustainable sourcing, such as sustainable palm oil, and expanding its range to include plant-based creams and butters, maintaining its status as a leader in the dairy-alternatives category.

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