Cien Moisture Plus Antibacterial Handwash

Cien is a well-known private-label brand that serves as the flagship personal care line for Lidl, a global discount supermarket chain. The brand offers a wide variety of hygiene and cosmetic products, including shampoos, creams, and the Antibacterial Handwash shown here. Because Cien is a house brand, its manufacturing is typically outsourced to various third-party cosmetic manufacturers across Europe, most notably in Germany, to ensure cost-effectiveness and high volume for the European market.

The brand is inseparable from its parent company, the Schwarz Group. Originally founded in Germany, the Schwarz Group has grown to become one of the largest retail groups in the world. As the ultimate owner, the Schwarz Group manages the distribution of Cien products exclusively through Lidl stores worldwide. The product range is designed to compete with premium brands by offering similar quality at a significantly lower price point, maintaining a strong presence in the UK and European household markets.