Arm & Hammer Extra White Toothpaste

Arm & Hammer Extra White is a premium whitening toothpaste known for its distinctive baking soda-based formula. The brand's history dates back to 1846 in the United States, founded by John Dwight and Austin Church. The iconic logo, featuring the arm of Vulcan (the Roman god of fire and metalworking) holding a hammer, was adopted shortly after the American Civil War and has since become one of the most recognizable trademarks in household products globally.

While the brand originated as a baking soda manufacturer, it expanded significantly into personal care and cleaning sectors. Today, Arm & Hammer is the flagship brand of Church & Dwight Co., Inc., a major American consumer goods company headquartered in Ewing, New Jersey. The product's manufacturing occurs in various locations worldwide to serve global markets; for the UK market, it is typically distributed through local subsidiaries such as Church & Dwight UK Ltd. The brand maintains its legacy by emphasizing 'The Standard of Purity' across its diverse range of products, from oral care to laundry detergents.