Reserva T-shirt

Reserva is a prominent Brazilian fashion brand founded in 2004 by Rony Meisler and Fernando Sigal in Rio de Janeiro. The brand is well-known for its casual and contemporary lifestyle apparel, characterized by its distinctive woodpecker logo. The product shown in the image is a basic t-shirt featuring the "Feito com orgulho no Brasil" (Proudly made in Brazil) tag, emphasizing the brand's commitment to local manufacturing.

In 2020, Reserva was acquired by Arezzo&Co, one of the largest fashion groups in Brazil. Recently, in early 2024, a major merger was announced between Arezzo&Co and Grupo Soma, creating a Brazilian fashion powerhouse that encompasses numerous high-profile brands. This new entity, often referred to as Azzas 2154, consolidates Reserva as a key pillar in their lifestyle and men's apparel segment, maintaining its strong Brazilian identity and vertically integrated production model.