Longdan Food Products

Longdan is a prominent brand and retail chain specialized in Asian food products, particularly those from Vietnam. It serves as a major bridge between Southeast Asian producers and the European market, offering a vast array of authentic ingredients ranging from premium jasmine rice and rice noodles to frozen seafood and traditional snacks.

Originally founded in the United Kingdom, the brand has grown from a local importer into a leading distributor. While the brand management and corporate headquarters are based in the UK, the majority of its branded products are manufactured and sourced directly from Vietnam, leveraging high-quality local agriculture and traditional production methods to maintain authenticity.

Longdan operates under the Longdan Limited corporate umbrella, which manages both the product brand and a series of supermarkets. The company remains a privately held British-Vietnamese enterprise, focusing on expanding the accessibility of Asian cuisine through a robust supply chain that connects manufacturing hubs in Asia to consumers in the West.