Nivea skincare

Nivea is one of the world's most recognized skincare brands, tracing its origins back to Germany in 1911. The brand was founded by Oscar Troplowitz, who developed the first stable oil-and-water-based skin cream, Nivea Creme, using a revolutionary emulsifier called Eucerit. This innovation allowed the cream to maintain its snowy white color and long shelf life, giving rise to the name 'Nivea', derived from the Latin word 'niveus' (meaning snow-white).

Today, Nivea is a global powerhouse in the beauty and personal care industry. While the brand originated in Hamburg, Germany, its manufacturing footprint is truly global, with production facilities located in Europe, Asia, and the Americas to serve regional markets efficiently. The brand remains the flagship property of Beiersdorf AG, a multinational corporation specialized in personal-care products.

Beiersdorf AG continues to own and manage Nivea from its headquarters in Hamburg. As a publicly traded company, Beiersdorf is primarily controlled by maxingvest ag (the holding company of the Herz family). Nivea's portfolio has expanded significantly beyond the original creme to include lotions, sunscreens, deodorants, and specialized men's care products, maintaining its position as a market leader in over 200 countries.