REMA 1000 NOR Hope Still Water

REMA 1000's NOR Hope mineral water is a private-label beverage product sold exclusively through the REMA 1000 discount supermarket chain in Denmark. The 'Hope' branding signifies a charitable partnership, specifically supporting the 'Børn, Unge & Kræft' (Children, Youth & Cancer) foundation, where a portion of the proceeds is donated to help families affected by cancer. The water is sourced and bottled locally in Denmark to minimize environmental impact and support regional production.

The brand is under the ultimate ownership of the Reitan Retail group, a major Norwegian conglomerate. REMA 1000 was founded in Norway in 1979 by Odd Reitan and has since become one of the most prominent retail brands in Scandinavia. The Danish operations are managed through REMA 1000 Danmark, which oversees the distribution and marketing of these private-label products across the country.