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Grill'd is a prominent Australian casual dining chain specializing in healthy burgers. Founded in 2004 by Simon Crowe in Hawthorn, Melbourne, the brand was established with the mission to prove that burgers could be part of a healthy diet, focusing on fresh, locally sourced ingredients and nutritional transparency.
The company's manufacturing and supply chain are centered in Australia, utilizing local produce and meats for its domestic operations. As the brand explores international expansion, including its presence in Indonesia (Bali), it continues to emphasize the use of high-quality ingredients tailored to local markets while maintaining its signature recipes.
Grill'd remains a privately held company under the ultimate ownership of its founder, Simon Crowe. It operates independently of large multinational food conglomerates, maintaining a strong focus on community engagement through its Local Matters program and environmental sustainability initiatives.
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