blend-a-med Rundumschutz Milde Frische Clean toothpaste

blend-a-med is one of the most iconic dental care brands in Europe, particularly within the German market. The brand's history dates back to 1951 when it was introduced by the Blendax company in Mainz, Germany. It gained fame for being the first toothpaste in Germany to incorporate fluoride for cavity protection, establishing a legacy of scientific innovation in oral hygiene.

Today, the brand is a core part of the global oral care portfolio managed by Procter & Gamble (P&G). While closely related to the Crest brand sold in North America, blend-a-med retains its distinct identity in European and CIS markets. Production primarily takes place at major P&G manufacturing facilities in Germany, such as the Gross-Gerau site, which serves as a central hub for the company's European oral care supply chain.

The ultimate ownership lies with the American multinational corporation Procter & Gamble, headquartered in Cincinnati, Ohio. Under P&G's stewardship, blend-a-med continues to evolve with advanced formulations focusing on enamel protection, gum health, and whitening, maintaining its position as a trusted household name for oral health.