Old El Paso Hard 'N Soft Taco Kit

Old El Paso is a globally recognized brand synonymous with Tex-Mex cuisine, offering a wide range of products including taco shells, tortillas, seasonings, and complete meal kits like the Hard 'N Soft Taco Kit pictured. The brand traces its roots back to 1917 with the Mountain Pass Canning Company in New Mexico, USA, and officially launched the Old El Paso brand in 1938. Over the decades, it evolved from a local canning operation into a powerhouse of the international food market.

Today, the brand is owned by the American multinational General Mills. While General Mills holds the rights globally, it is important to note that in certain markets like the United Kingdom and Europe, the product is widely distributed through General Mills' regional subsidiaries. Manufacturing is decentralized to serve various global markets; for example, products sold in Australia and New Zealand are often produced locally or in Spain, while North American products are primarily made in the United States and Mexico. The ultimate ownership remains with General Mills, headquartered in Golden Valley, Minnesota, USA.