3Bears Harry Kane's Oat Cocoa Crunch

3Bears is a German food brand specializing in high-quality oat products. Founded in 2016 by Caroline Steingruber and Tim Nichols, the brand gained significant attention after appearing on the German version of Dragon's Den (Die Höhle der Löwen). The brand focuses on clean-label products without refined sugars or artificial additives, sourcing their oats primarily from a traditional mill in Southern Germany.

This specific product, Oat Cocoa Crunch, is a collaboration with English football star Harry Kane, who joined the company as a brand ambassador and shareholder. The manufacturing takes place in Germany, maintaining the brand's commitment to European sourcing and quality standards. As of 2024 and beyond, the brand remains independently operated by its original founders with minority investment partners, positioning itself as a premium health-conscious alternative in the European cereal market.