Hello Sensitive Relief Fluoride Toothpaste

Hello is a modern personal care brand that focuses on naturally friendly oral care products. Originally founded in 2013 by Craig Dubitsky in New Jersey, the brand quickly gained popularity for its effective formulas, clean ingredients, and aesthetically pleasing packaging that stood out from traditional pharmaceutical-looking toothpaste tubes.

In February 2020, the brand was acquired by the Colgate-Palmolive Company, a global leader in oral care. While the brand maintains its independent, startup-like identity and focus on natural ingredients (like soothing aloe vera and coconut oil), it now benefits from the extensive distribution and research network of its parent company. The products are primarily manufactured in the United States to serve the North American and international markets.