Crave Dog Food

Crave is a premium pet food brand designed to satisfy the ancestral dietary needs of dogs and cats by focusing on high-protein, grain-free recipes. The brand positions itself as a natural alternative that mirrors the diet of wild wolves and lynx, emphasizing real meat as the primary ingredient. It has become a significant player in the high-end specialty pet food market since its introduction.

The brand was developed and launched by Mars, Incorporated to compete in the growing holistic and protein-rich pet nutrition segment. While the product is marketed globally, its manufacturing footprint is concentrated in the United States and Europe, utilizing Mars Petcare's extensive network of specialized production facilities to ensure quality and safety standards.

Ownership of Crave lies with Mars, Incorporated, one of the world's largest privately held companies. Mars manages a massive portfolio of pet nutrition brands through its Mars Petcare division, headquartered in Tennessee, USA, while the global corporate headquarters remains in McLean, Virginia. This corporate structure allows Crave to leverage global supply chains while maintaining its identity as a high-protein specialty brand.