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Pipers Crisps was established in 2004 by three farmers—Alex Albone, Simon Dowson, and James Sweeting—who aimed to produce high-quality potato crisps using local ingredients. The brand quickly gained a reputation in the United Kingdom for its premium positioning and focus on bold, authentic flavors sourced from specific regional producers, such as Wyke Farms for their cheddar cheese flavor. Pipers pride themselves on a traditional cooking method that ensures a distinct crunch.
In 2019, the brand was acquired by PepsiCo, the global food and beverage giant, to complement its existing snack portfolio which includes Walkers and Lay's. Despite this acquisition by a multinational corporation based in the United States, Pipers continues to operate with a focus on its British heritage. The manufacturing process remains centered in the UK, primarily at their facility in Elsham Wold, Lincolnshire, maintaining the brand's commitment to quality and local sourcing.
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