Pickwick tea box

Pickwick is a renowned tea brand with deep roots in the Netherlands. The brand was introduced in 1937 by Douwe Egberts, a company founded in Joure in 1753. The name was inspired by the Charles Dickens novel 'The Pickwick Papers'. While the brand originated as a tea merchant in the Netherlands, it has grown into a global name in the beverage industry.

Today, Pickwick is part of the portfolio of JDE Peet's, a global coffee and tea powerhouse headquartered in Amsterdam. The production of the tea leaves themselves occurs in various tea-growing regions around the world, including Sri Lanka and India, while the final packaging and accessory items like wooden storage boxes are manufactured across multiple locations globally to serve its international markets.