O'boy Original Chocolate Milk Powder

O'boy is a classic Nordic chocolate milk powder brand that has been a household staple in Sweden and surrounding countries for decades. Originally launched in 1959 by the Swedish company Marabou, it quickly became the leading brand for instant chocolate drinks in the region. The brand's identity is deeply rooted in Swedish culture, often associated with childhood and outdoor activities.

Over the years, the ownership of the brand has transitioned through major corporate mergers. After being part of Kraft Foods, it is now under the umbrella of Mondelēz International. While the brand originated in Sweden and maintains its strongest manufacturing presence there—notably at the factory in Upplands Väsby—it is distributed and marketed across Scandinavia and Northern Europe as a premier chocolate beverage choice.