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Tata Tea Premium is a flagship tea brand marketed as 'Desh Ka Chai' (The Nation's Tea) in India. It was pioneered in the mid-1980s by Tata Tea Limited, introducing the concept of garden-fresh tea packed in poly-packs, which revolutionized the Indian tea market by offering consistent quality across the country. The tea is sourced from diverse Indian tea gardens, blending larger grains for aroma and smaller grains for strength to cater to local taste preferences.
The brand is manufactured and processed primarily in India, leveraging the vast tea estates owned and managed by the Tata group. Today, the brand is owned by Tata Consumer Products Limited, a vertical of the global Tata Group conglomerate. As one of the largest tea companies in the world, the parent company maintains its headquarters in Mumbai and Kolkata, India, ensuring that the brand remains deeply rooted in its country of origin while serving a global audience.
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