Made O'Meter
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bareMinerals is a pioneering brand in the clean beauty movement, famous for introducing mineral-based makeup that provides coverage without harsh chemicals. The Original Get Started Kit represents the brand's core philosophy of natural, skin-improving cosmetics. Originally established in San Francisco, the brand revolutionized the industry with its loose powder foundation formula.
Over the years, the brand transitioned from a boutique label to a global powerhouse. In 2010, it was acquired by Shiseido, but in 2021, it was sold to the private equity firm Advent International under the newly formed umbrella company Orveon Global. Today, Orveon manages the brand with a focus on sustainable and ethical beauty standards, maintaining its headquarters in the United States while utilizing global supply chains for manufacturing.
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