BareMinerals Original Mineral Veil Loose Setting Powder

BareMinerals is a pioneer in the mineral makeup industry, originally launching its iconic loose mineral foundation in the 1990s. The brand built a reputation for 'clean beauty' long before the term became a mainstream industry standard, focusing on skin-loving ingredients and omitting harsh chemicals.

While the brand was founded in San Francisco, California, by Leslie Blodgett under the parent company Bare Escentuals, it has undergone significant ownership changes. In 2010, it was acquired by the Japanese beauty giant Shiseido. More recently, in 2021, Shiseido sold BareMinerals along with other brands to the private equity firm Advent International, which formed a new standalone beauty company called Orveon to manage these assets.

The manufacturing of their loose powders, including the popular Mineral Veil and foundation lines, is primarily centered in the United States to maintain the quality and consistency of their proprietary mineral blends. As of 2024 and beyond, BareMinerals continues to operate as a core brand within the Orveon portfolio, maintaining its headquarters in the US while benefiting from global distribution networks.