Natasha Denona Hy-Glam™ Setting Powder

Natasha Denona Hy-Glam™ Setting Powder is a high-performance translucent powder designed to provide a matte finish while maintaining hydration. The brand was founded by Natasha Denona, a world-renowned makeup artist of Croatian and Israeli origin, who launched the line to provide professional-grade products to both makeup artists and consumers.

Manufacturing for the brand's complex formulas typically occurs in Italy, a global hub for luxury cosmetic production known for its high-quality milling and innovative laboratory processes. In terms of corporate ownership, the brand operates as an independent company founded by Natasha Denona herself. It has seen significant global expansion through partnerships with major beauty retailers, yet it remains under the direct control and leadership of its namesake founder.