Vitasia Frozen Dessert Erdbeere

Vitasia is a private label brand primarily associated with the German discount retailer Lidl. The product shown, 'Frozen Dessert Erdbeere,' is a vegan-friendly frozen confectionery, often mimicking mochi or similar Asian-inspired treats.

Because Vitasia is a store brand, it does not have a single manufacturing facility; production is outsourced to various food manufacturers across Europe and Asia depending on the specific product line and regional supplier contracts. The brand itself originated in Germany under the Schwarz Group, which remains the ultimate owner. The Schwarz Group is one of the world's largest retail groups, managing both the Lidl and Kaufland chains.