Encore Senior Cat Food Fish Selection in Jelly

Encore is a premium pet food brand specializing in natural ingredients for cats and dogs. The brand was founded in the United Kingdom by MPM Products, a company established in 2002 by Roger Coleman, Roger Wood, and Jon Kinsey with the aim of providing high-quality, additive-free pet nutrition. Encore products are known for their high meat content and simple recipes.

While the brand originated in the UK, its wet food products, particularly those involving fish, are primarily manufactured in Thailand to leverage local expertise in sustainable seafood processing. In 2020, 3i Group, a British multinational private equity firm, acquired a majority stake in MPM Products. As of 2026 and beyond, 3i Group remains the ultimate owner, overseeing the brand's global expansion while maintaining its commitment to ethical sourcing and natural ingredients.