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The NeeDoh Nice Can Sprite is a sensory fidget toy produced through a licensing collaboration between the toy brand NeeDoh and The Coca-Cola Company. The product is designed to mimic the tactile feel of a soda can while providing the signature 'super squish' texture associated with NeeDoh products. This specific item features the branding of Sprite, one of the world's most recognizable lemon-lime flavored soft drinks.
NeeDoh was developed by Schylling Inc., an American toy company known for creating classic and innovative specialty toys. The Sprite brand itself was originally introduced in West Germany in 1959 as Fanta Klare Zitrone before being launched in the United States under the Sprite name in 1961 to compete with 7-Up.
Today, the brand is owned by The Coca-Cola Company, headquartered in Atlanta, Georgia. While the intellectual property and brand management are based in the United States, the manufacturing of these specialized squishy toys typically takes place in China to facilitate global distribution and cost-effective production for the specialty toy market.
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