O'Doul's non-alcoholic beer

O'Doul's was launched in 1990 by Anheuser-Busch as one of the pioneering premium non-alcoholic beers in the United States. It was developed to provide a high-quality alternative for consumers who enjoy the taste of a traditional pilsner or amber ale but prefer to avoid alcohol. The brand quickly became a market leader in the non-alcoholic segment due to its authentic brewing process, where the beer is fully fermented and aged before the alcohol is gently removed.

Today, O'Doul's remains a core part of the portfolio of Anheuser-Busch, which is a subsidiary of the global brewing giant Anheuser-Busch InBev (AB InBev). While the brand has deep American roots and continues to be primarily brewed and distributed within the United States, its ultimate ownership lies with the Belgian-based multinational. The product is widely recognized for its contribution to the growing 'sober curious' movement and remains a staple in both retail and hospitality sectors across North America.