Denim aftershave and personal care

Denim is a classic fragrance and grooming brand that became an icon of masculine personal care since its inception. Originally launched in 1976, the brand gained worldwide recognition for its distinctive square bottles and 'For the man who doesn't have to try too hard' marketing campaign.

While the brand was originally part of the Unilever portfolio, it was later acquired to expand its reach in the European and international markets. Today, the products are primarily manufactured in Italy, maintaining the high standards of European cosmetic production. The brand continues to focus on traditional masculine scents, offering a wide range of aftershaves, deodorants, and shower gels.

The ultimate ownership lies with the Codaa Group, through its subsidiary Denim International. The group has successfully preserved the brand's heritage while adapting its product line for contemporary consumers, ensuring that Denim remains a staple in the grooming routine of men across various continents.