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Smith's is a household name in Australia, known for its long history of producing quality potato chips. The brand traces its roots back to 1931 when Frank Smith and George Ensor started producing chips in Sydney. Over the decades, Smith's became a cultural icon in the Australian snack food market, famous for its "Crinkle Cut" variety and the recognizable "Gobbledok" mascot.
While the brand originated as a local Australian venture, it eventually became part of a larger global portfolio. Today, Smith's is produced by The Smith's Snackfood Company, which is a subsidiary of PepsiCo. Despite the international ownership, the products are primarily manufactured within Australia using locally grown potatoes, maintaining a strong connection to its regional heritage. As of 2026 and beyond, PepsiCo continues to be the ultimate parent company, overseeing the brand's distribution and global strategy from its headquarters in the United States.
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