Albert Heijn Parel Couscous

Albert Heijn Parel Couscous (Pearl Couscous) is a private-label product offered by the Netherlands' largest supermarket chain, Albert Heijn. Pearl couscous, also known as Israeli couscous, is a toasted pasta specialty made from durum wheat semolina. While the brand is quintessentially Dutch, the raw materials and manufacturing often involve specialized pasta producers in countries like Italy or Israel, depending on the supply chain.

The brand is owned by Ahold Delhaize, a major global food retailer headquartered in Zaandam. As a store brand, it is designed to provide a high-quality, accessible alternative to name brands. The ownership structure reflects a merger between the Dutch Ahold and Belgian Delhaize Group, forming a retail powerhouse that operates across Europe and the United States.