Minimalist Skincare Range

Minimalist, often referred to as 'Be Minimalist,' is a clean beauty brand that focuses on efficacy and transparency in skincare. Launched in 2020, the brand gained rapid popularity by offering high-potency ingredients and science-backed formulations similar to the 'clinical' skincare movement. Their product line includes everything from exfoliating acids and stable serums to advanced sunscreens and hair care solutions.

All Minimalist products are researched, formulated, and manufactured in India at their state-of-the-art facilities. The brand emphasizes 'Clean Beauty' by avoiding fragrance, essential oils, and parabens, ensuring that their manufacturing processes meet international safety and quality standards. This localized manufacturing allows them to maintain high quality while keeping prices accessible.

The brand is owned by Uprising Science Pvt Ltd, an Indian company headquartered in Jaipur. Since its inception, Minimalist has attracted significant international investment from firms like Sequoia Capital (now Peak XV Partners) and Unilever Ventures, highlighting its status as a leading global contender in the dermo-cosmetic space. Despite these investments, the brand remains under the ultimate ownership and management of its original Indian founders.