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Aro sparkling spring water is a private-label product specifically developed for the Metro Cash & Carry network. The water is sourced and bottled locally in Romania, specifically from the F9 source in Carei, ensuring a regional supply chain for the Romanian market. This product is part of their value-oriented brand portfolio, focusing on providing essential goods at competitive price points.
The brand 'aro' was originally established in Germany by Metro AG as an entry-level private label to serve wholesale customers and professional traders. While the product itself is produced by local bottling partners in Romania, the ultimate ownership lies with Metro AG, a multinational wholesale company headquartered in Düsseldorf, Germany. The brand remains a central pillar of Metro's global strategy, providing standardized, high-volume products across its vast international distribution network.
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