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Satrap is a proprietary brand utilized by the Swiss retail giant Coop. Originally established as a brand for household appliances within the Swiss cooperative system, it has become a staple for affordable and reliable kitchen electronics and household tools in Switzerland.
While the brand origin is Swiss and it is managed by Coop Genossenschaft, the manufacturing of the AirFryer Leggero Plus 5.5L typically takes place in China, which is standard for many modern kitchen appliances. The product is designed to meet Swiss quality standards while leveraging global manufacturing efficiency.
Coop Genossenschaft, headquartered in Basel, Switzerland, remains the ultimate owner and distributor. The brand serves as a private label, ensuring that the retailer can offer direct-to-consumer value without the overhead of third-party branding.
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