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New Orchard is a prominent brand specialized in fruit preserves and jams, known for its focus on high-quality natural ingredients. The brand has built a significant presence in the Middle Eastern and North African markets by offering a variety of fruit flavors that cater to traditional breakfast preferences. The manufacturing process centers around large-scale fruit processing facilities located in Egypt, which leverage the region's agricultural output.
The brand is owned by the International Food and Consumables Company (IFCC), a major player in the Egyptian food industry. Over the years, New Orchard has expanded its product line from basic jams to specialized fruit spreads and juices. The ownership and production remained firmly rooted in Egypt, focusing on competitive pricing and regional distribution networks to maintain its market share against international competitors.
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