Elmex Sensitive Professional Advanced Pain Relief toothpaste

Elmex is a renowned dental hygiene brand originally established in Switzerland in 1962 by GABA (Goldene Apotheke Basel). It became famous for its use of amine fluoride, specifically developed to protect teeth from cavities and sensitivity. The brand has built a strong reputation for clinical efficacy and is often recommended by dental professionals across Europe.

In 2004, the GABA Group was acquired by the American multinational Colgate-Palmolive. While Elmex retains its Swiss heritage, it is now part of the global portfolio of one of the world's largest consumer goods companies. Manufacturing for Elmex products takes place in multiple locations across Europe, including Poland and Switzerland, to serve different regional markets. Under Colgate-Palmolive's ownership, Elmex continues to focus on specialized oral care solutions for sensitive teeth and enamel protection.