Dero 2in1 Gel detergent

Dero is one of the most iconic Romanian brands, with a history that began in 1966 at the detergent factory in Ploiești. The name itself is an abbreviation of 'DEtergent ROman'. Since then, it has become a household name in Romania, known for its efficiency and specific local scents like lavender.

In the 1990s, the brand was acquired by the British multinational Unilever. Today, while Dero remains deeply rooted in its Romanian heritage and continues much of its production in Ploiești, as a Unilever brand, it is part of a massive global portfolio. Unilever ensures the brand remains competitive through constant innovation, such as the 2-in-1 gel formulations seen here, while maintaining the brand's local identity and leadership in the Romanian market.