Frulite juice

Frulite is a prominent fruit juice brand that has become a staple in the Greek beverage market. Known for its wide variety of flavors and fruit combinations, it is marketed as a refreshing and high-quality option for consumers seeking natural fruit tastes. The brand maintains a strong presence in retail outlets across Greece, ranging from large supermarkets to small corner kiosks.

The product is manufactured within Greece, utilizing local facilities to ensure freshness and distribution efficiency across the Mediterranean region. Its production processes adhere to European standards for food and beverage safety, focusing on preserving the nutritional value and taste profile of the fruit ingredients.

Originally developed by Delta Dairy, a historic leader in the Greek food industry, Frulite is now part of the Vivartia group. Vivartia is one of the largest food conglomerates in Southeast Europe, managing a diverse portfolio of brands in dairy, catering, and frozen foods. The ultimate ownership of Vivartia lies with CVC Capital Partners, a global private equity and investment firm headquartered in Luxembourg, which acquired the group to further expand its footprint in the regional food sector.