Italiamo Shortcake Biscuits Fior di Grano

Italiamo is a private label brand developed by the German global discount supermarket chain Lidl. The brand was created to offer customers authentic Italian gourmet products, ranging from pasta and sauces to traditional desserts and snacks. While the brand itself is a marketing creation of a German retailer, it positions itself by sourcing its products directly from producers in Italy to maintain culinary authenticity.

In the case of the Fior di Grano biscuits, they are manufactured in Italy by local bakeries under contract for Lidl. This model allows Lidl to maintain the 'Made in Italy' status for the entire Italiamo range. The ultimate ownership lies with the Schwarz Gruppe, the parent company of Lidl, which is one of the largest retail groups in the world, headquartered in Neckarsulm, Germany. The brand is distributed exclusively through Lidl stores across Europe and other international markets where the retailer operates.