Equal Artificial Sweetener

Equal is a globally recognized brand of artificial sweetener, primarily known for its use of aspartame. It was originally developed by G.D. Searle & Company in the United States during the 1970s and launched commercially in the early 1980s as a low-calorie alternative to sugar. The brand became a staple in households and cafes worldwide, marketed for its ability to provide a sugar-like taste without the caloric intake associated with sucrose.

Over the decades, ownership of the brand has transitioned through major corporate entities. It was famously owned by Monsanto for several years before being sold to Merisant in 2000. In more recent years, specifically looking toward 2026, the brand is under the ultimate ownership of Whole Earth Brands, Inc., a global food company focused on healthy lifestyles and natural substitutes. While the brand has American origins, its products are manufactured in multiple locations globally to serve various international markets, including significant distribution networks across Australia and the Asia-Pacific region.