Avec Art Journal

Avec is a popular brand specialising in creative and stationery products, widely recognised within the European market, particularly through retail chains like Action. This specific Art Journal, measuring 21x21cm and featuring 300 g/m² paper, is designed for various artistic mediums including sketching and painting. The brand is managed by Avec B.V., a Dutch company based in Tilburg, which focuses on the design and production of affordable craft and hobby items.

While the brand's creative direction, design, and management originate from the Netherlands, the physical manufacturing of these journals is typically outsourced to China. This global supply chain model allows the brand to provide high-quality art supplies at mass-market price points. The brand is ultimately owned by the private founders/entities behind Avec B.V. in the Netherlands, maintaining its status as a significant Dutch player in the international hobby and craft industry.