Novi Fondentenero chocolate

Novi is one of the most prominent Italian chocolate brands, particularly famous for its high-quality ingredients and traditional Piedmontese confectionery heritage. The Fondentenero line represents their premium dark chocolate selection, known for having a high cocoa percentage (in this case 72%). The product is manufactured in Novi Ligure, Italy, at the historic Elah Dufour Novi factory.

Founded in 1903, Novi became part of the Elah Dufour Group under the leadership of flavors entrepreneur Flavio Repetto in the early 1980s. The brand remains entirely Italian-owned and operated, standing as a local competitor to global giants like Lindt or Ferrero. The ultimate owner company, Elah Dufour S.p.A., is headquartered in Genoa and manages a portfolio of iconic Italian confectionery brands including Elah, Dufour, and Baratti & Milano, ensuring that production methods adhere to classic Italian standards.